Ever since I got my Nook, I've been a huge fan of ebooks. They're cheaper than hardcovers, take up no space, and save trees. Not to mention, as a reviewer, it's easier on both me and the publicist to access titles. So when I found NetGalley, I fell in love. And I had the opportunity to interview Lindsey Rudnickas, Digital Concierge at NetGalley. If you're a reviewer or librarian or bookseller, NetGalley is an awesome resource. Check out the interview if you want to find out more!
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NetGalley is for people who read and recommend books. For publishers, NetGalley is an inexpensive and green way to invite contacts to view their digital galleys, on a variety of devices/formats. For “professional readers” (our term for reviewers, media, bloggers, journalists, librarians, booksellers and educators), NetGalley is a place to read and request galleys they want to review. Readers can sign up for free at www.netgalley.com.
I’m the “Digital Concierge” at NetGalley. That’s a cool way of saying I'm the main liaison between our publisher community and our reader community. I help readers use NetGalley effectively and connect them with content. I also help publishers maximize their NetGalley experience, and connect them with readers who may be interested in reviewing their books. I handle all the promotional activities too—like featuring certain titles in our newsletters, on our homepage, on our
Buzz Page, and coordinating launch week promotions with the publishers. I also handle our Twitter (@NetGalley) and Facebook, so connect with me anytime: twitter.com/NetGalley or facebook.com/NetGalley.
NetGalley copies can be downloaded onto the Nook and Kindle, which makes ebooks much more accessible than they used to be. What's your opinion on ebooks vs ARCs and do you think printed galleys will eventually be eliminated?Yes, e-reading devices (like the Nook and Kindle – and there are many more!) have certainly made ebooks more prevalent, and this trend has extended to ARCs and galleys. At this point, it seems just a matter of when – not if – digital galleys will replace printed ones. Right now, I think we’re still in the stage of “both” rather than “either/or” – meaning, many publishers who are offering digital galleys are still doing some printed ones (perhaps they just cut back on the number that they print, or only print galleys for certain titles). But we have heard from a few publishers who use NetGalley that they have stopped printing galleys altogether because NetGalley was so successful for them. Believe me, that made our day!
But I want to be clear that we’re not “anti-print” by any means! For galleys, which inevitably become obsolete as soon as the printed book comes out and are often thrown away, it just makes sense to save money on printing and shipping while also having unlimited reach with a digital galley. But for finished books, I firmly believe there is room in this world for BOTH print and ebooks.
What's the greatest thing about NetGalley?Tough question! For “professional readers,” I think the best thing about NetGalley is hearing about new titles and getting access to them FAST. We did a member survey awhile back and over 70% said that “quick access to new titles” was their favorite feature of digital galleys. But closely following that was portability and being able to “read on the go.” Personally, I think the “one-stop-shopping” aspect of NetGalley is really important, too. Publishers can upload extra files, like tour schedules, press releases, author Q&As, audio and video clips, etc to the Digital Press Kit for each title. This means professional readers can get all the extra information and materials in the same place as they read/download the galley. And if they need to contact the publisher, there’s a button for that too.
In your opinion, how much of a book's publicity is based on generating early buzz?
As a former book publicist, I know that’s one of the most important aspects of the job: generating buzz just before the book is about to hit shelves. If readers hear about a title over and over, and in a generally positive way (and especially from a source they trust), they’ll recognize the book when they walk into a bookstore. Or best case, they’ll be going to the bookstore to find that particular title in the first place! But the wheels are in motion well before the on-sale date. If you can get enough buzz happening for a book months before pub date, you’ll get more early interest from reviewers/media and hopefully line up a bunch more coverage (the snowball effect). It’s always great when you can avoid having a book hit stores before any buzz/coverage has occurred, since then the publicist is playing catch-up and trying to spark interest in a title that many reviewers/media will soon think of as “old.”
That’s why it’s so cool that NetGalley allows publicists to give their contacts instant access to galleys – so as soon as a reviewer expresses interest, they can get them the galley without waiting on shipping or worrying if they’ll have enough printed galleys to last until pub date. And since there’s no limit on how many galleys are distributed using NetGalley, publishers can target tons of communities: reviewers, bloggers, media, educators/professors, librarians – the possibilities are endless, and buzz can be built on a wider scale.
How has NetGalley grown from when it first started and do you believe it will continue its growth?NetGalley has grown significantly – especially recently. We’re seeing our member community grow very rapidly: just since June 1st, we’ve had over 1,000 new members join NetGalley. We now have well over 10,000 members registered with NetGalley.
Our list of publishers has also grown. As of now, we’re working with about 50 publishers, but that’s expanding nearly every week! We recently announced a partnership with HarperCollins, which is very exciting. You can see the full list
here.
But it’s not just about the numbers: we’ve seen the acceptance and excitement about NetGalley really explode in certain communities, particularly with bloggers and librarians. It’s very gratifying to know we’re filling a void in that way. If you’re interested, check out our “What Readers Are Saying About NetGalley” page for some real feedback: http://www.netgalley.com/about/Readers/
Thanks so much for taking the time to learn about NetGalley! Anyone can contact me with questions via support(at)netgalley.com. And be sure to check out the site:
www.netgalley.com!