There's been a lot of talk about author tours and how profitable they are. John Green was talking on Twitter about the fact that authors don't perform at signings - they talk, yes, but it's not like a rock concert (as is his example) where there's hours of in-your-face entertainment and dancing. So do people actually show up?
I've been to a lot of author events and yes, people show up, but not nearly as many as the # of fans that they have. I think this stems down to a couple things : one being that, yeah, people want to meet authors and hear them talk. But would you go to a concert just to hear your favorite singers talk and sign? Maybe, if you really really loved them, but what about a singer who you like but who isn't, say, 30 Seconds to Mars or Muse. Maybe they're Sea Wolf famous. I like them. Enough to go to their concert, absolutely. But I wouldn't go to hear them talk. Especially if there's traveling distance involved. (I've been to
a lot of concerts, too, so I have double perspectives on this one.)
Authors' art isn't performable. You can't fist-pump to historical fiction. And I don't really think author dance-parties would help, because that stirs a lot of scary thoughts in my mind. But we can't write at a signing, right? That would be ridiculously snooze-worthy. So what can authors do to make their tour stops more interesting?
People who come probably love your books. Or at least are interested in them. So why not pull scenes from those books? I know Laini Taylor had a
party with scenes from her book and even paid actors thrown for her. Obviously, that would be expensive to do at every stop, but having something with a little more simple set up might work.
Cassandra Clare and Holly Black are holding an
Underworld Ball in San Francisco including masquerade masks and costumes. I would be more thrilled to go to one of these than just a Q&A (although with these authors, I'd be understandably thrilled regardless.)
Or even change up a theme every night. Make it different. Interesting. More of a party than a sit-down chair event, if the bookstores you host them at allow it. Because, if we're talking YA, the target audience is teens. At concerts, if the band gets boring, there's the bar. For author signings, there's the silver chair you're sitting in. Obviously, I'm not suggesting boozing up teenagers, but the point is that there needs to be a way to make sure people have fun. Being able to walk around and diverge attention, to book-related food or ways to step into the characters' world, makes for a more open, interesting setting.
But not every bookstore has room for that, so you might have to get even more creative. But for authors, who base their career on creativity, that shouldn't be hard. Bring different stuff for your audience. A CD of a playlist for your book. A signed deleted scene that only one reader will win. That stuff isn't expensive, but it will make your audience pretty dang happy. If your book takes place during the French Revolution, transport your readers there - tell them about someone who lived then, crafted from your research. There's a scene in Revolution by Jennifer Donnelly that really stuck out to me - a party in the catacombs of France, where everyone tied a red ribbon around their throats to signify those who had fallen under the guillotine. So give everyone red ribbons and make it a catacombs party.
And, you know what? Readers are there because they like stories. Stories. And authors are there because they're storytellers. Does it not make sense to tell stories? No, authors can't write on the spot as a performance. But back before there was paper to write on, there were storytellers. People who were revered and who sat around the fire and told things that they had crafted in their heads.
So don't just talk about the publishing process - yes, people are interested in that - but tell stories. And I'm not just talking fictional ones (that's the next paragraph), but real ones. Your story, and the tiny details that inspired the stories you wrote. I've been to a lot of author signings where authors talk about logistics - how long it took them to write the book, how they found an agent, etc. And people ask those questions. So it's obviously interesting to them. But those aren't the kind of questions that stir stories, and you can't expect the audience to ask the ones that do. You have to come with them in your brain, and make the audience leave with something new. I went to a David Levithan signing when I was in San Francisco, and my favorite part was hearing about how he himself was in NYC when 9/11 happened, and his perspective on that. The ash that was in the sky. That, to me, was far more interesting than hearing about a book I've already heard about. That's a story. Part of his story, which in turn became part of a story we could all read (Love is the Higher Law.) He also read a different portion of his book Lover's Dictionary far before it was released - a different part at every stop - which was something different and new for us.
And on that note, since readers are there to hear stories, why can't writers write short stories for tour stops? Before they leave? One-time, two or three-paged stories that leaves something on the audience. They could even be printed out and given to audience members afterward. Because sure, writers read from their books. But readers are there because they either a) have already read their books or b) will read their books. So read something they haven't read.
The bottom line is, there's a lot of thought that needs to be put into these stops. I'm the kind of person who usually writes without an outline, and when I've done events, I've been the same way. I write notes, go semi-prepared, answer questions, and sign. That's what most authors do. But, I think, to pull in more people, authors need to start thinking in different ways. Would rock stars go to a concert without tons of practice, soundchecks, carefully planned outfits, and props? No.
What do you think authors should do to make tour stops more memorable and pull in a larger crowd? Have you ever been to an author event that has stuck out to you?